Being tobacco wise - the difference between commerical and traditional tobacco
From http://www.tobaccowise.com/
Part of the Aboriginal Tobacco Strategy Mass Media Campaign goal is to create tobacco wise mass media messages targeting urban Aboriginal youth.
This campaign is intended to denormalise the use of commercial tobacco, educate youth regarding traditional tobacco and provide support for non-smoking ways of life.
Please take the time to visit the “What the elders have to say." There is also have a Media Library with cool posters, flyers and radio public service announcements that inform about the difference between commercial and traditional tobacco.
The Aboriginal Tobacco Strategy is based upon the principles of the overall Aboriginal Cancer Strategy of Cancer Care Ontario.
The purpose of the Aboriginal Tobacco Strategy is to promote “tobacco wise” Aboriginal communities. A tobacco wise community knows the difference between Traditional Tobacco and commercial tobacco and has the knowledge, commitment, resources and skills to mobilize and implement strategies to promote and protect the well being of its members.
